2025 Key theme
One to One B.Better, the meeting place for sustainable and responsible innovation!
Our promise: pragmatism and ambition!
We can and must talk about business when we talk about CSR in the context of the transition of our organisations.
Because change necessarily involves our companies: our individual commitments are important, of course, but the impact of a responsible company is mathematically greater.
If we want to accelerate the transition of our economies, we need to take the business value of CSR off our plate.
Discover the business challenges of this 2nd edition of One to One B.Better:
- STRUCTURING AND DEPLOYMENT: global CSR strategy, business model, eco-design, etc.
- MEASURE AND ANALYSE: GHG and carbon footprint, CSRD, ESG (platform), life cycle analysis, environmental labelling, certification and labelling, dashboard and KPIs
- DESIGN AND OPTIMIZE: website, campaigns, media (print, photos, videos, etc.)
- INCREASE AWARENESS AND ENGAGE: quantitative and qualitative studies, training, engagement and loyalty building
- PACK AND DELIVER: parcels, delivery, traceability
- RESELL AND REUSE: B2C and B2B second-hand platform, after-sales/repairs/returns platform, unsold goods management
Today, this whole ecosystem can and must become clearer: depending on the organisation, the people we deal with are not the same (centralised purchasing or purchasing broken down by department/business line), and the solutions may come from ‘CSR by design’ suppliers or from players who have developed an ad hoc offering. We're groping our way forward, with a segmented vision and often a medium- to short-termism. With One to One B.Better, our aim is to bring together the right players in the right place; to match a clear offering with the right decision-makers; to create a global vision for ambitious strategies. We want to contribute; we want to be better. B.Better.
That's the promise and ambition of One to One B. Better.
One to One B.Better. Paris, 3 June 2025.
