A media partnership that turns visibility into influence and messaging into action.
Partnership Influencia & The Good

A media partner that changes the game

The B.Better Forum is not simply a communication platform. It is backed by a player that is already shaping the market.

The partnership with the INfluencia Group and The Good brings a combination of strengths rarely seen in a single event: editorial clout, a targeted audience, and the ability to generate buzz before, during and after the Forum.

A media engine serving your impact

The INfluencia Group is a comprehensive ecosystem covering all key communities: brands, agencies, media and decision-makers.

With over 100,000 qualified contacts, 450,000 newsletters sent each week and continuous editorial presence, the group does not simply distribute content. It structures market conversations.

Its media outlets, including INfluencia and The Good, enable you to reach engaged audiences, with high open rates and a strong concentration of decision-making profiles.

The result: topics addressed within the B.Better Forum do not remain confined to a single day. They become part of an ongoing editorial flow.

INfluencia group

Amplification designed as a business lever The partnership goes beyond media coverage.

It activates a comprehensive framework:

A publishing presence

in advance to set the agenda

Targeted amplification

with good ratings

Content production

which enhance the value of trade

The ability to generate qualified leads

through its databases and formats
DNA B.Better & Influencia Group

A clear alignment with B.Better’s DNA

This partnership works because it is built on a shared logic.

On one side, the B.Better Forum aims to move beyond discourse towards concrete decisions.
On the other, INfluencia and The Good analyse these transformations with a critical, business-driven and operational perspective.

No empty storytelling. No conventional narratives.

An editorial ecosystem that puts approaches into tension, compares and challenges them.
Exactly what the market needs to move forward.